The Next Step . . .
implementation of a World Wide Web site is your primary step
in taking advantage of today's new technology to market your
services, products, or other information. However, doing that
hardly make the most out of your advertising investment. Your goal
should be to make your Web Site known to new and existing clients,
by making it a part of a unified marketing effort
By accomplishing this, you will maximize your success on the Internet!
As part of our standard Web Site Development service, daZyne .
. . web art offers the benefit of years of experience on the
Internet to all clients. Basic marketing techniques play as much
a part of Web Site Development as they do in other advertising
media. In addition to the traditional marketing techniques, there
are additional considerations to Internet advertising. I have
found that the successful Web Site should conform to the following
Here are a few suggestions you might use to make your web site
ANNOUNCE YOUR SITE!
Once your new Web Site is on line, let EVERYONE know! Share the
excitement of being on the Internet! Announce your new site in
mailings, newsletters and other correspondence! Include you URL
in your print advertising, business cards and letterheads.
might even consider a separate mailing just to announce: "We're
on the Internet!" to your present client base. In addition
to generating interest and traffic to your new site, the fact that
you have invested time, effort and money in establishing an Internet
presence tells present clients and future prospects that you are
serious about what you are doing.
TARGET YOUR AUDIENCE!
Upon the completion of your web site daZyne . . . web art will
submit to several major Internet directories and search facilities,
your Web Site Address (URL), a description of your new site, and
a list of keywords, to provide a pointer to your site when users
search for information.
Once this process is completed and the databases are updated (about
a 2 week process) interested users will find your URL when they
search for a keyword or topic associated with your site.
daZyne . . . web art makes every attempt to update all of the
major commercial databases, many, many more private databases
are hidden in nooks and crannies all over the Internet. Every
you run across one of these, you should take the time to enter
your web site data. It generally takes about 5 minutes to register
with a search engine or private database. This would be time
well, spent because you never know where your next client will
Linking with another web site is a great way to further extend
the reach of your site. How do you get someone to link to your
site? Asking is the first step. Many site owners would love to
have their site linked elsewhere, but fail to ask. Of course it
helps if a link to your site would add something to the other site.
i.e. if you are a restaurant, ask for a link on a tourism, entertainment
or related sites. Ask for a link on another restaurant owner's
site and you'll likely be refused.
Keep in mind, you want traffic to your site, but it should be
traffic that's somewhat interested in your offerings.
Of course offering a reciprocal link is your best way to get linked.
Caution: providing too many links off of your site can tend to
allow potential clients to wander off. Tip: Put your off-site links
all together and make it plainly clear to users that these links
will take them off your site. Do not feature them at the beginning
of your site, wait until users have had a chance to see your information.
daZyne . . . web art can assist you in developing a links area
at your site.
dramatically increase the traffic to your web site, rent "ad
space" on other high profile/high traffic sites.
Practically all of the Internet search database web sites offer
numerous levels of advertising opportunities.
daZyne . . . web art maintains a list of the most popular advertising
opportunities on the Web, and can design and place banner ads where
they will profit you the most.
MARKET TO OTHER GROUPS!
A great way to both create web site traffic and to market to a
group of peers on the Internet is to join a newsgroup. Take the
time to explore the many newsgroups available on the internet and
choose the ones that pertain to, or would be interested in field.
Most newsgroups allow a signature that includes your URL. If you
participate in, and making a contribution to pertinent newsgroups,
you will become recognized by the rest of the participants as a
knowledgeable and serious force in your field.
addition to newsgroups in your own field, you will also discover
newsgroups which do allow posting of overt advertising. You
should be careful however, not to post an advertisement where it
is not welcome as this can sometimes be viewed as a serious breach
of Nettiquette. READ the threads first, and get the "feel" of
best way to keep interest in your site is to periodically update
on your site. This doesn't have to mean
a complete redesign every month, but you should have some area
that is updated on a regular basis. If you retail products, a monthly
or weekly "SPECIALS" page is perfect. This will encourage
users to bookmark your site and return again and again.
Remember to allow for updates when planning and budgeting for
your site. Monthly updates are good, weekly updates are even better.
REMEMBER . . .