The internet is the one place where different people, using different
software, on different platforms, can all receive the same information.
With ongoing breakthroughs in technology, HTML (the language of the
web) has evolved. This has created a richer, more robust environment
for the designer. However, many aspects have to be considered before
the first magical line of code is ever entered:
With this information, the web site development process takes its directions,
- The viewer has to be targeted.
- A profile of the targeted viewer has to be created.
- A plan for
reaching the targeted viewer has to be considered.
- HTML dialect vs. user system compatibility
- Expected attention
span vs. bandwidth
- Handicap accessibility
- Age group appeal
- Web site promotional plans
These directions will be the guidelines, used to construct the proper
code for the web pages. Web pages that will be attractive, appealing,
and most important, clearly rendered by the viewers internet equipment.
The architecture of the site refers to the way the information is
going to be presented. That is, the way the pages are going to be
arranged so the information can be logically and effortlessly extracted
from your site.
The architectural layout of the site will dictate the level of HTML
coding that will be employed. Newer versions of HTML will allow the
designer to create more interesting pages, but will limit the amount
of viewers to those with newer software on their systems. The statistical
information on the targeted viewer will aid in the choice of HTML
dialect that will work with the basic architecture of the site.
To maximize exposure, different versions of the same site can be
combined to accommodate a larger viewing audience. For example, there
are four versions of this site to accommodate:
- Visitors with browsers that read text only
- Visitors with text-to-speech or text-to-braille readers whose
software needs a special page layout to function without confusion.
- Visitors who have non-frames capable browsers or who prefer
- Visitors who respond to the high tech look and navigation
ease of a well designed framed site
expected age group of the target audience is going to influence
the design elements of the site. There is a concept referred to as "young
eyes" that is a very important factor as to the success of a
site. "Young eyes" refers to the accepted logic that younger
viewers (perhaps under the age of 35-40) respond to brighter colors,
embedded music, animated graphics, smaller text, and generally have
a longer attention span allowing a longer download-time budget.
Conversely, older visitors respond favorably to more conservative
color combinations with sharper contrast and larger, easy to read
text. Their attention span is shorter, requiring faster download
times through smaller packs of information. This visitor is looking
more for information than entertainment. The success of the site
is based on designing to the preferences and needs of the visitor.
success factor that must be considered is promotion. The greatest
in the world will not produce any revenue if people
do not know it’s there. Search engines are important, but statistically
80% of all internet sales originate OFF THE NET. This points out
the need to cross promote the site to develop the traffic necessary
for success. Some methods include cross linking with web sites that
have related themes, building bookmarkable features into your site
to promote return visits, and off-the-net cross promotion through
With these points in mind, the ground work for your site is laid
out, now ready to be embellished with compelling text and the visual
impact of graphics.